مجلة دليل الإنترنت: About The Magazine

The Medium

The Internet Guide Magazine is an Arabic monthly print magazine (size = 19cm X 13.5cm) that contains the latest and useful web sites, news on latest technology innovations, computer tips, and advice. Contents are categorized to serve the needs of all family members.

The Objectives

Inform readers about the latest innovations.
Promote new technologies.
Explain and simplify technical issues.
Elevate awareness on use and misuse of the Internet.
Provide an index and reference of the latest interesting web-sites.

Target

Youngsters
Kids
Parents
New computer and Internet users (increasing from day to day)

Strengths

Well established as a publication since May 2000.
Maintain consistent production quality with adaptable layout that matches the latest trends.
Visual presence in key locations over the point of sales counters.
Affordability of the product. (0.500 KD)
Well recognized by its users.
Practicality of size.
Absence of professional and consistent competition.
Exclusive availability in many points of sales.
Direct contact with all family members.
Used by both of housewives and fathers.
Suitable for wide range of audience sections including kids and youths.
Large circulation.
Coverage of different markets.
Reaches high-income segments that can afford computers and better education.

Values

Simplifying technology, informative attitude, high quality layout, affordable price, educating readers and updating them on the latest technologies, serving them by choosing the best sites, altogether result in providing a valuable service that enhances reader loyalty.

Distribution

The Internet Guide Magazine is distributed mostly in cooperative supermarkets and its mini branches, Sultan center, City Center and distinguished bookstores.

One important advantage that it is displayed in specially designed display boxes fitted on cashier counters at different points of sales. Such a method encourages people to be exposed to the magazine. Number of monthly copies distributed in the region varies between 35,000 to 40,000 copies.